This is a bit of an interview I did a few years ago with a web reporter from The Knoxville News Sentinel. (I’m not speaking in the “royal We”. I had a business partner at the time and I was referring to the two of us.)
There have been some big changes since this interview was done: I moved the office, fired the business partner, and moved my focus back to the creative and less on the media buying. Even with all that, the philosophy I started this business with is still the philosophy that guides me.